consumer segmentation and consumer behavior of marlboro mix 9

May I have told this topic in Product and price topic, but in this topic I will more talk about Marlboro mix 9’s customer segmentation and its customer behavior.
Marlboro mix 9 is new product from PT HM Sampoerna Tbk under the authority of Philip Morris Product S.A Switzerland. This product has superiority, that is mixing of Marlboro's tobacco and Indonesia's clove. So this product has more round, smooth, sweet and spicy.
From Marlboro's packing we can know what their consumer segmentation, that is for adult (18-24 old). Marlboro a alternative choice for adult smoker who want international brand with Indonesia's taste.
For to support Marlboro's selling, they use advertising with theme about adventure even what can make image that this product for Men. Like Marlboro's advertising has already use cowboy for their theme.

My Opinion
This product is new product in the market, so need more effort to get the point of target market. Although they have good brand image like Marlboro but they have good competitor in this market. But this is a good innovation from Sampoerna and Philip Morris to mix the superiority of their self. About the segmentation, I think is clear that their target market for adult smoker. And their advertising, I think interesting.